Establish Clear Goals and Track Progress

Use proven frameworks to set and monitor your business objectives.

Create a Professional Website and Refine Brand Messaging

Build a compelling online presence with tools for website creation and messaging.

Understand Your Audience with Buyer Persona Research

Identify and target your ideal customers using 4in10’s research tools.

About 4in10

4in10 empowers small business owners to build purposeful businesses with clarity. It goes beyond basic goal tracking and website management by providing practical tools for accountability, defining your offerings, strengthening your brand, shaping company culture, and more. Unlike CRMs or project management software, 4in10 serves as a business foundations platform that works alongside your existing systems to help you get more out of the tools you're already using.

Why I Built 4in10

I’m Josh Lyons, the founder of 4in10. When I started my first business in 2015, I struggled without the right tools to build a solid foundation. I knew other entrepreneurs deserved better. That’s why I created 4in10—a Business Foundations Platform to provide the tools I needed back then, plus high-level tutorials to help every small business owner get started.

Ready for Access to Proven Tools and Frameworks? 

Access $9,100+ in training, tools, and connections for just $59/month—and empower another heart-led entrepreneur with a scholarship. Your subscription doesn’t just fuel your growth; it lifts up someone else on their journey.